UGC Stage

An experiment that redefines theatre through collaborative, user-generated content.

Drawing on the principles of transmedia storytelling and Baum and Rine’s seminal work on Playlist Musicals, UGC Stage merges IP and artistry to meet a globally connected audience for globally beloved brands.

The initiative invites multiple artists from around the world to co-create works based on existing and emerging intellectual properties, embracing decentralized authorship and digital-native mixed mediums of collaboration, creation, and distribution to reimagine theatrical adaptation and studio “location-based entertainment”—shifting practices from replication to innovation.

The result is a platform for authentic, imaginative, and distinctly original theatrical IP experiences.