Producing
Quickly and effectively increase your show’s brand and global market value with our tailored 360° producing services.
With Broadway DNA as your Producer, we work with authors to develop your show’s brand and enhance its desirability for the global stage from Day One, instead of an afterthought. Upfront strategy means less wasted time between your show’s lifecycle stages, with an even higher return on multiple revenue streams.
After assessing your show’s individual needs, we work as your one-stop-shop Producing, Developing, and Licensing partner to create international opportunities that increase audience and profitability with an intentional global rollout plan from Day One.
We act as your advocate and global strategist, taking the guesswork and gatekeeping out of your show (and pocketbook)’s future.
SELECT SERVICES MIGHT INCLUDE:
Executive or Co-Producing Investment, Strategy and Support
Global Investment Opportunities
New Work Development (inc. Readings, Workshops, and Labs)
International Co-Production Partnerships
International Tour Bookings
International Professional and Amateur Licensing
International Collaborator “Speed Dating” Sessions for Writers and Designers
360° Marketing Strategy and Support
Select Translation Services for Full or Partial Works
Consumer Goods & LBE Licensee Prospecting and Negotiation
LBE & Product/Retail Development
Producing deal structures are based on project scope and commitment.
No gatekeeping and no hidden fees.
Current Projects
Dramaturgy — Great roles for actors — bravura roles attractive to leading talent
Story Elements — Powerful, well-crafted script; well written, telling a dynamic story
Potential Audience/Market — Universal market appeal of interest to a large potential audience
Significant Cross-Community Adaptability — Potential to be staged by multiple cities, teams, and visions, testing adaptability before leading to worldwide opportunities
Cost to Produce — Scalable budget, I.e. Can this work for different size theaters and producers around the world
Our Selection Process
Broadway DNA seeks to produce a play if it fulfills the following criteria:
As your Producer, BDNA takes an advocacy stance and champions shows by:
Working with playwrights to develop new work with global appeal
Optioning appropriate candidates for production
Raising production capital
Hiring creative teams
Finding venue and/or co-producing partner organizations to bring new projects to the stage
Recommending and promoting scripts to appropriate theatre and production companies for global licensing.
Case Study
A new musical stuck in endless readings and workshops brings Broadway DNA on as Lead Producer for an Off-Broadway premiere. By investing in the premiere, BDNA is also granted the exclusive international licensing rights. Because BDNA sees cross-cultural appeal in the storyline and characters, they front the cost of a Korean translation (of which the original author retains all rights). We are then able to pitch and secure English and local language productions faster than the average licensing agency— and with a higher quality of maintaining author artistic intent assured.